Rebranding:

Rebranding is the process by which a product or service
developed with one brand or company or product line affiliation
is marketed or distributed with a different identity. This
involves radical changes to the brand's logo, brand name, image,
marketing strategy, and advertising themes. It usually results
in the repositioning of the brand / company. It may just involve
merely superficial changes. Rebranding can be applied to either
new products, mature products, or even unfinished products.


Hyperlink:

A hyperlink (often referred to as simply a link), is a reference
or navigation element in a document to another section of the
same document, another document, or a specified section of
another document, that automatically brings the referred
information to the user when the navigation element is selected
by the user.....http://ping.fm/s1LM7